ANB General


P2P-ANBgeneral -

 EN FR / ES   (requires Box access:

  Ideas wall

...About what ANB are and how they inter-relate:

  •  Norms are informal rules and regulations
  •  Individual attitudes  -> norms <- structures
  •  Need to look at where the “norms” come from. For instance, many are invented traditions, so cultural barriers will always be present
  • Relationship between attitudes and beliefs – attitudes founded on beliefs are very hard to question (in particular)
  • There are some complexities in behaviour, and attitude and social norms are context specific

...And about processes of change:

  •  Change is possible!  But it does take time
  • A & N change over time anyway; we are trying to shape that change in particular ways
  • Who is responsible for ANB change?  EVERYBODY
  • Important to work on all three – attitudes, norm and behaviour
  • ANB change is interrelated with other elements of change
  • Our tendency is to think about making change in a linear way, which would be wrong. Change is messy and chaotic. It just is.
  • Women are also shaped by patriarchy and also need to transform their attitudes in relation to masculine norms
  • People can be threatened by and unsure what change looks like; need to show them.
  •  Impact of challenging behaviours or traditional practices can lead to more severe consequences (because they feel the need to hide these behaviours/practices); on the other hand, backlash can be successfully challenging power!  We must capture it. 


There were lots of questions about how attitudes, beliefs, norms, behaviours inter-relate AND how they change, such as:

  • What is the process of change: How does change happen and what are the motivators of change? Where does change happen?
  •  What is starting point for change? Which actors do we start with?
  • What about the issue of intention in moving from changing a norm to changing a behaviour?
  •  How do we cultivate new norms ensuring that they become positive habits?
  •  How do we decide which “norms” to replace so-called “harmful norms” with?
  • What is the interplay between norms specifically about VAWG and broader norms related to gender-equality and non-restrictive roles?
  • How can we lift individual change to the institutional / collective level? How do we achieve scale when we learn that A, N & B change happens at an individual level? E.g., can we apply “organised diffusion” to faith leaders, media outlets
  • How should our programming / intervention change in order to achieve behavioural change?
  •  In which circumstances do we use more confrontational approaches?


Diana Majury: Working with Men and Boys to De-Normalize Violence Against Women and Girls - The State of the Field

Changing norms and attitudes on violence WHO.pdf


Skills Building Session “SASA Community Mobilization”. POWERPOINT.


Joselyn Bigirwa.
Marketplace.  “Multi-stakeholder”.  POWERPOINT. 

Joselyn Bigirwa_Multistakeholder program Uganda_P2P

Elizabeth Rowley.
Panel Day 1.  “What do we mean by ANB”.  
Panel Day 2.  “MEL of ANB”.  POWERPOINT


Panel Day 3.  “Future, next steps”

LisaVetten_what works_P2P

SVRI.  “STAV project Solomon, community mobilization”

Doreen Fernando - STAV Solomon Islands - SVRI presentation

Laura Haylock.
Think tank. “Global program theory of change”SVRI. “Conceptual framework”

Laura Haylock - Oxfam's Conceptual Framework on Changing Social Norms - SVRI and P2P

Think tank. “Digital platform”.  

Christine Hughes
Think tank.  “WIN theory of change”.