Ideas wall
1) social and political / policy and community norms, state policy, media and public discourse ; 2) interpersonal relations in the family amongst peers at work; and 3) individual knowledge, attitudes, perceptions of risks and motivation to change.
- In depth solutions are needed to once-off campaigns.
- In countries there are (too?) many simultaneous campaigns.
- Varied messages VAW confuses people
- Need concerted regional actions
- Need to go beyond CAMPAIGNING. Look at SOCIAL MOVEMENT building
- We are struck by the dichotomy with regard to “services” and influencing
- Embracing uncomfortable spaces rather than silencing
- Solution to effective campaign: need for polling within target audience on campaign messaging
- When looking at key strategies to overcome rejection on potential resistance to the concept of positive masculinity - Refer to campaigns like “He for She” (UN) on projects lead in other countries: Zambia, Tadjikistan, Zimbabwe, South Africa
- mass media, social media (includes edutainment, pop culture)
- F2F/direct media - eg theatre
- Importance for Oxfam to have a mix of mainstreamed and stand-along programming to end VAWG/GBV
Interrogations- Where does the greater impact lie: in small regional activities or national campaigns?
- Where do we intervene first to create change?
- Where does change happen?
- Relation of government, individual, institutions and society in creating change?
- How to create a “feminist approach” civil society to engage in policy and politically issues for woman?
- Are we engaging in big trends & influencing donors, World Bank, etc.?
- How can northern affiliates contribute with campaigning to end VAW and GBV?
- In a coalition based campaign, what is the niche or “unique selling proposition” or value-add for Oxfam?
 VAW Campaign
How to measure and monitor change in individuals and institutions? - Segmentation -> particular tools for specific groups
- Private sector -> CSR, ads, partnerships
- Individuals vs institutions must be treated differently
- Social media analysis
- Contextualize strategies by : Spheres of influence Communities Countries Regions
- Must fit to the timeframes of campaign
- Use ambassadors from key institutions to help design tools
- Separate willingness and ability – they need to be measured in different ways
Resources | PresentersSally Golding. SaGolding@oxfam.org.uk Skills Building Session. “Influencing/campaigns to change ANB” Sally Golding-Campaigning on VAW-P2PSally Golding-Campaigning on VAW-P2P Skills Building Session “Everyday activism” Michelle Deschong. michelle.deshong@yahoo.com.au Skills Building Session “Lobbying skills”. Michelle Deshong_Effective-Lobbying_P2PMichelle Deshong_Effective-Lobbying_P2P Skills Building Session. “E-learing, ICT, teens” DrAissaToure_OneWorld-P2PDrAissaToure_OneWorld-P2P Joselyn Bigirwa. jbigirwa@oxfam.org.uk Marketplace. “Multi-stakeholder”. Joselyn Bigirwa_Multistakeholder program Uganda_P2PJoselyn Bigirwa_Multistak...holder program Uganda_P2P Think tank. “Aligning formal and informal laws and norms”. SVRI presentation. “Women’s political participation”. Saleema Munir - Women's Political Leadership Pakistan - SVRI presentationSaleema Munir - Women's P...istan - SVRI presentation Conor Molloy. Conor.Molloy@oxfamnovib.nl Marketplace/SVRI. “Edutainment”. Conor Malloy- Bangladesh Edutainment- SVRI forumConor Malloy- Bangladesh Edutainment- SVRI forum Julie Thekkudan. julie@oxfamindia.org Think Thank. “Translating online change to change on the ground”.
Audrey Baril. BarilA@oxfam.qc.ca Marketplace. “We Can/advocacy”.
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