MEL of ANB change

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  Ideas wall

  • ANB are complex elements influenced by context and various other factors: changes in ANB therefore take time and we need to understand the process of change in order to measure it appropriately.
  • Documenting changes in ANB is a challenge and it can be difficult to collect the right information.
  • What ‘works’ is not so important; but instead ‘why and in which context things have not worked’.  We  can learn from our mistakes and failures. 
  • Long-term change is difficult to measure, especially due to difficulties to document and monitor after the end of a project.
  • Ideally, long-term change should be overtaken by partners, provided they have the capacities (including funding) to keep carrying the activities and monitoring after the end of a project.

Strategies to capture change

  • Conduct more research.
  • Regular monitoring visits.
  • We need to improve MEL for advocacy and campaigning to measure what change has happened and what is our actual contribution to it.
  • Importance for Oxfam to have a mix of mainstreamed and stand-along programming to end VAWG/GBV – and MEL adapted to these two types of programming


  • What is the kind of evidence to measure changes in attitudes, norms, behaviors and individual beliefs? How to collect it?
  • What role for practice-based evidence in violence against women work?
  • Where does change in ANB happen?


changing norms and attitudes on violence WHO.pdf

Gender_Scales_Compendium_full 2011



Social Norms and Measurement UNICEF


Elizabeth Rowley. 
Panel. “MEL of ANB”.  


Panel. “MEL of ANB”.
Think tank. “Mel of norm change in humanitarian setting”.


Helen Lindley-MarketPlacePresentation-P2P

Panel. “Future, next steps”:

LisaVetten_what works_P2P

SVRI. “Conceptual framework”.

Laura Haylock - Oxfam's Conceptual Framework on Changing Social Norms - SVRI and P2P

Think Tank. “VAWG Research/MEL ethics”.  

Rashida Sharriff_Research and MEL Ethics_P2P

Kathleen Dey.
Panel. “MEL of ANB”.  

Melida Guevara. 
Think Tank. “Involving youth in monitoring changes”.  

Diana Majury. DianaMajury@Cunet.Carleton.Ca 
Think tank. “How to ensure MEL does not reinforce negative norms”.  

Christine Hughes. 
Think tank. “WIN campaign and MEL of norm change”.

Yolanda Sithoe and Aniruddha Brahmachari  
Think Tank. “Best methodologies to measure norm change over time”.